Okhee, a makeup brand created by Seo Ok, one of South Korea’s top makeup artists, reflects her extensive experience working with renowned celebrities such as IU, Ahn Yujin (IVE), Jang Wonyoung (IVE), Lim Yoona (Girls’ Generation), BabyMonster, and Go Youn-jung.

The brand name "Okhee" is derived from the subscribers of her YouTube channel, 'Ok Beauty', symbolizing hope and joy for Seo Ok. It encapsulates her sincere desire to create products that bring happiness to her subscribers and the world. Okhee aspires to grow into a global beauty brand with a Korean identity, with the goal of making products that provide joy and satisfaction to all its users.

The mission of Okhee is to allow everyone who uses the products to recreate Seo Ok’s makeup style or enhance their own natural beauty.

The Okhee brushes carry the spirit of a "Masterpiece." The development of these brushes took more than two years, during which over 300 samples were tested.

The brushes are made with synthetic bristles, designed to not only replace natural hair but also outperform it in functionality. The focus was on creating a soft, gentle brush that minimizes irritation while closely mimicking the feel, elasticity, and color payoff of natural hair by carefully selecting the type, thickness, and curvature of each bristle.

Okhee stays true to the basics. The brand strips away unnecessary elements to ensure that each product is carefully designed and researched for essential functionality, allowing users to apply makeup with ease and versatility. As a result, Okhee brushes are designed for core functionality while offering versatility in their use.